About the Webinar:

Marketing can seem scary when you don't know where to start. The good thing is all you need is a goal and a plan!

During this webinar Jasmine will take you through the simple yet effective steps that will take your marketing game to the next level- and how you can tailor what you have already to suit your capacity. In the webinar we'll cover:

• Marketing channels- social media and beyond.  
• How to create a plan - your goal, audience and capacity. 
• Content and branding - creating content and copy that stands out but keeps personality. 

Remember a brilliant marketing plan for your Scratch night is all within your reach (pardon the pun!). 

About Jas:

Jasmine Botchey (Marketing & Communications Producer) is a social media and marketing expert, choreographer and content creator.

Having previously worked at The Children’s Society, Influencer and PR and comms agencies with some of the largest FMGC brands in the country, as well as a theatre and entertainment agency with clients from Phantom of The Opera, & Juliet and the Royal Opera House, Jasmine’s marketing expertise spans across content, strategy, and management.

Whilst studying History and Russian at UCL, Jasmine has choreographed for over 20 shows for UCL Dance and Musical Theatre societies, specialising in pieces that tell stories about race, friendships, colourism and immigration.

Jasmine was member of Youth Parliament for Harrow and a youth support worker for LGBT and neurodiverse children, with passion for activism, young people, grass roots organisations and making structural change. Jasmine is excited to bring her marketing, social media, and content skills to Chisenhale Dance Space.

About From Scratch: 

From Scratch is an initiative stemming from CDS's Scratch Renaissance project: designed to support the DIY performance scene by gathering and sharing the knowledge that often disappears once a night is over. Alongside this webinar series, we’re building the From Scratch Wiki: a shared resource that acts as part scrapbook, part guide, and part collective memory. It brings together behind‑the‑scenes insights from performers, audiences, and producers, offering practical tools, stories, templates, and reflections for anyone making things happen outside the mainstream. It’s a place for future DIY makers to learn from past successes (and failures) and to keep the spirit of independent performance platforms alive.

From Scratch is supported using public funding from Arts Council England.